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Lidia Valera-Ordaz

University of Valencia, Spain (CAT Group)
Screening European Populisms (2008-2020). Audiovisual Fiction, Social Media, and Political Affect
03 March 2024 - 17 March 2024
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Lidia Valera Ordaz serves as Associate Professor of Journalism at the University of Valencia. Before, she was an Assistant Professor at the University of Valladolid, and a postdoctoral researcher between Suffolk University (Boston, MA) and the University of Valencia (Spain). Her lines of research are at the crossroads between communication science and political science, with a special interest in the construction of media and public discourse, the digital public sphere, and the factors explaining news media exposure. She has joined several nationally and internationally funded research projects, and she has been a visiting scholar in different institutions (Suffolk University, Paris 8, Boston College and Sciences Po, Universitá degli Studi di Milano).

Research Interests

Political communication, news media exposure, digital public sphere.

Screening European Populisms (2008-2020). Audiovisual Fiction, Social Media, and Political Affect
(Collaborative project, awarded a NetIAS Constructive Advanced Thinking grant, 2021-2024).

The project seeks to understand how fictional film and TV engages, promotes or challenges populist narratives, especially through emotional discourses.
In recent decades, populist forces have transformed the European landscape, challenging the legitimacy of institutions and representational systems. Frequently aligned with reactionary platforms, these actors rhetorically position themselves against the mainstream media, the elites and/or external enemies. Narrative work is a crucial element in populist affect, yet the role of audiovisual fiction remains understudied: grasping this relationship is necessary to disentangle populisms’ capacity to hegemonize the framing of contemporary European crises.
We aim to address this gap, by focusing on key contemporary films and TV series from the five largest markets in Europe - France, Germany, Italy, Spain, and the UK. The project will analyze these fictional narratives, trace their reception, interactions, and appropriations, with a particular emphasis on social media discussions. The collaboration with two stakeholder organizations working in youth participation and in media literacy will also enable a better understanding of the role of fiction in creating and spreading populist affect in the current conjuncture.

Key Publications

Valera-Ordaz, L. (2023). "Political Identity and News Media Choice: The Polarizing Logic of Selective Exposure During the Catalan Independence Conflict". Mass Communication and Society, 26:2, pp. 326-352.
https://doi.org/10.1080/15205436.2022.2127366

Valera-Ordaz, L., Requena-i-Mora, M., Calvo, D., & López-García, G. (2022). "Unraveling disinformation: Notions and discourses from the Spanish population". Comunicar, 72, 21-32. https://doi.org/10.3916/C72-2022-02           

Valera Ordaz, L. (2019). “Liberal Individualist, Communitarian, or Deliberative? Analyzing Political Discussion on Facebook Based on Three Notions of Democracy”. International Journal of Communication, v. 13, pp. 1056-1076.
https://ijoc.org/index.php/ijoc/article/view/8309/2584

31210
2023-2024