Home / Videos / La curiosità e le passioni della conoscenza. Filosofia e scienze da Montaigne a Hobbes


Contraindre ou inciter ? Le politique et le changement des comportements individuels

Institut d'études avancées de Paris
Round table organised by the IEA in Paris as part of the Nuit des Débarts


To answer societal challenges (climate change, unemployment, incivility, pollution, waste, obesity, addictions, etc.) and achieve significant results in the short term, it is necessary to change individual behaviour quickly and on a large scale.

"Behavioral engineering" is already being deployed in our daily lives by commercial companies and Internet giants (GAFA...) to change our purchasing behaviour.

Various governments and local authorities have also begun to deploy "behavioural engineering" techniques. In the UK, for example, such a system has been tested in tax returns to reduce tax evasion.

Like any new technology, behavioural influencing devices raise important questions: How effective are these techniques? How can we operate in accordance with the principles of democracy and transparency? How can citizens be protected against the misuse of these methods?

Researchers and practitioners of these techniques are invited to discuss these issues during the Nuit des Débats


  • Yves Bozelec, architect at the Urban Planning Department of the City of Paris
  • Mariam Chammat, Project Manager at the General Secretariat for the Modernisation of Public Action
  • Coralie Chevallier, Director of Studies at the Department of Cognitive Studies at the ENS, researcher at the Computational Cognitive Neuroscience Laboratory
  • Jacques Dubucs, Director of the "Human and Social Sciences" sector at the General Directorate of Research and Innovation of the Ministry of Higher Education, Research and Innovation
  • Saadi Lahlou, Professor of Social Psychology at the London School of Economics and Political Science, Director of the Paris IAS
  • Mathieu Perona, Executive Director of the CEPREMAP Welfare Observatory
Round table organized by the Paris IAS within the framework of the "Nuit des Débats"
07 Dec 2018 19:00
07 Dec 2018 21:00
Contraindre ou inciter ? Le politique et le changement des comportements individuels